The ASC Motorcycle Dealer Academy

We are delighted to launch our dedicated Motorcycle Dealer Academy. Our aim is simple, to provide UK motorcycle dealers with a comprehensive Virtual Academy to support their business in an affordable and easy to access package.

ASC MOTORCYCLE DEALER VIRTUAL ACADEMY

With over 20 years’ experience designing, developing and delivering Sales and Aftersales training to the UK motorcycle market we are delighted to launch our dedicated Motorcycle Dealer Academy. Our aim is simple, to provide UK motorcycle dealers with a comprehensive Virtual Academy to support their business in an affordable and easy to access package.

Designed to be affordable, accessible and to enable dealers to improve their performance and approach in an ever increasingly difficult marketplace. The ASC Motorcycle Virtual Academy combines essential learning for sales and aftersales to ensure a consistently high customer experience, whilst maximising in sales, profit, aftersales performance and customer feedback.

Click here to download the PDF Brochure

PROFESSIONAL PROGRAMMES

Motorcycle Sales Professional Programme

This programme has been specifically designed for Motorcycle Sales Executives and Advisors and is built from the ground up around all the knowledge, skills and competencies required to be an effective Motorcycle Sales Executive. Covering all aspects of the customer journey from contact to point of sale and through to Customer Relationship Management (CRM), this programme is designed to maximise the salesperson’s ability to engage with customers, qualify their needs, present products effectively and secure customer commitment, maintain contact and manage renewal and repeat sales.

Motorcycle Aftersales Professional Programme

Following the customer’s journey in aftersales, this programme maps out the 6 key stages of the customer aftersales journey and identifies all of the core competencies required to provide customers with an engaging and enjoyable experience, maximizing customer retention, Selling from eVHC, service plan and loyalty products sales whilst maintaining high levels of customer feedback (NPS/CSI). Maintaining a proactive approach to customer ownership and relationship management to ensure customer satisfaction.

Motorcycle Retail Professional Programme

Providing retail Sales Advisors with key best practice in stock display, pricing, customer engagement and customer service to deliver a specialist retail experience for motorcyclist. Improving customer commitment, upselling, cross selling and link selling to increase customer spend and loyalty.

This programme is designed to support Retail Advisors in developing a proactive approach to clothing and accessory sales enhancing the customers’ ownership and increasing the dealers’ sales and customer service performance.

Motorcycle Parts Professional Programme

Designed specifically for Parts Sales Advisors focusing on key soft skills and exploring both retail and trade parts sales best practice increasing consistency in parts sales, reducing discount and developing relationships with trade and retail customers. Developing confidence in price presentation and improving all-round customer communication skills and customer handling. This programme is designed to ensure parts sales are consistent, profit is maximised and stock turn increased through effective customer engagement.

PRICING

The Motorcycle Dealer Academy can be purchased as either individual programmes and courses or as a full dealership package.

Programmes

6-8 modules instructor-led Virtual Modules

Online Downloadable Materials

Online Knowledge Testing

Mandatory Work-based Assignments

Mandatory 1-2-1 Coaching

£399 per learner

Short Courses

4 x 90-minute instructor-led Virtual Modules

Online Downloadable Materials

Online Knowledge Testing

Optional Work-based Assignments

Optional 1-2-1 Coaching

£199 per learner

Standalone

1 x 90-minute instructor-led Virtual Module

Online Downloadable Materials

Optional Work-based Assignments

Optional 1-2-1 Coaching

Frequent delivery dates

£49 per learner

Dealer Package

12 months access for up to 10 learners to:

All scheduled programmes

All scheduled courses

All scheduled standalones

Unlimited virtual 1-2-1 coaching

£1,995 full package

OUR BLENDED VIRTUAL STRUCTURE

These virtual courses will enable any dealership to further enhance ‘Real World’ skills and behaviours within their team. The courses offer remote access that reduces any time out of the business while providing an accelerated learning experience. Knowledge, skills, and behaviours are directly embedded into the dealership through work-based assignments, knowledge checks, and individual 1-2-1 virtual coaching.

OUR SPECIALISED AUTOMOTIVE EXPERIENCE

Our lead trainer Alan is an experienced automotive trainer as well as a keen motorcyclist and often covers in exceess of 25,000 miles per year on a motorcycle.

Alan has worked with a number of large UK Motorcycle brands since 2006 across a number of programmes including PFSs, sales and aftersales.

Our Lead Coach Alan Scott is accredited by and a member of the Association for Coaching

DEALER ENQUIRY FORM

Email us for more details